Are you looking for the best CPM Advertising Network Online? Don't miss out on these tips and tricks from our CPM experts!
One of the most common ways to monetize your website is the known method CPM.
CPM stands for Cost Per Mille (Cost Per Thousand) and refers to the price you get (or pay) for every thousand impressions.
At Adflips we have listed the biggest companies to find the best CPM ad network in the industry.
It's a very effective way of monetizing your ads and you can use the CPM rate to negotiate the best revenue for your website's traffic.
Many publishers use their current CPM as a negotiating tool and reach out to the next network to get the best deal.
Sometimes it's not just about the CPM however, remember that you might do yourself a favour in keeping your current network as they know you and your traffic already.
In this article, we will go through the following handy points in order for you to make good valued choices when choosing a network to monetize your ads:
- Why you should change CPM Ad Network
- What's the current price you are getting?
- How to choose guide
- Brief explanation for pro's and con's for CPM ads
- Revenue planning
- Different formats explained
Advertise with CPM and you can easily plan your monthly income
Both suitable for Mobile and Desktop traffic
Why you should choose The Best CPM ad Network
So you decided to go for the CPM option when it comes to monetizing your website, great choice!
Now it's the hard part left - choosing the best CPM ad network to serve the ads on your site!
As we have been in the business for a long time (when we say a long time we mean a long time) we also know what you are looking for in an ad network, and what your needs are when it comes to monetizing your ads.
What price are you getting?
It really all comes down to what price you are getting for the traffic you are sending to the advertising network.
The money is determined by the CPM that the network produces for your traffic. It can vary from a few cents up to a few dollars in CPM!
So if you have 10 thousand visitors on your site and your eCPM is $0.20, you will earn 10 x 0.20USD.
In other words, you will come out with a profit of $2 at the end of the day. Let's say you had $2 CPM instead, you would end up with a profit of $20 for one day worth of traffic!
This is actually the reality for many publishers, they end up sitting still with their network and happily earn $2 per day, when they could, in fact instead earn $20!
How do I choose The Best CPM Ad Network?
So the bottom line here is, it's not easy choosing your CPM ad network.
But you just have to trust us on this one, it will be worth it! Here come five things to look for when choosing the right provider for you.
- CPM Rate
Firstly what you should look for is the CPM that the network can produce for your traffic. This is what will increase or decrease your revenue at the end of the day.
Choose the network that is giving you the attention you deserve! You have the traffic, they will have to earn it!
Find a network that you feel comfortable with and can provide you with a technology that works for your needs and your site.
Please bear in mind that, just because a backend might be old, it might not be outdated and still fit your needs perfectly fine.
Advantages of CPM advertising
The advantages of CPM advertising is many. The biggest factor, however, would probably be that you will get paid for each and every one of your users!
With CPC advertising, for example, you run the risk of losing out on revenue from visitors that only visit your site with no intention of clicking on your ads.
With CPM ads on your site, you will still earn money from these visitors. Another great advantage is that you will be able to calculate your monthly income easier.
You are most likely very well aware of the number of your monthly visitors (of course it can go up and down). Many websites see a stable amount of traffic when looking over a monthly period.
This is great if you need to plan your potential revenue, and with CPM ads you can.
Example of revenue planning with a CPM Ad Network
Let's say you are running a website that writes about movie releases.
You have a daily amount of worldwide visitors of about 10 000. Depending on what CPM you can negotiate with your best CPM Ad Network, you will have a benchmark to calculate against.
Say for example you will receive $2 CPM from the network.
This means that for evey 1000 visitor, you will earn $2. With the example in this case, the movie release news site that has 10 000 visitors daily, would mean 10*$2=$20 per day.
So looking over a month, this site would earn (from the particular ad $2 CPM) $600.
Pros of CPM ads:
- Get paid for every user
- Earn instantly
- Large volumes - high income!
Cons of CPM ads
- No payment for clicks
- Lower engagement
- Might not be the best for active users
Different formats for CPM ads
When it comes to choosing your prefered method of CPM ad format, there are a few things to keep in mind. One thing that is really important is that the format should fit your website well.
This means that if you have a minimalistic looking website design, maybe you should go for a sleek ad format design. Examples of this could be smaller web banners.
A format that has been increasingly popular recently is the native ad format.
It's a great way to monetize any website on a Cost per mille basis.
Normally the ad company takes care of all the design work and give you a script to implement on the site. You can, however, also, create native ads yourself.
There's no right or wrong when it comes to this format, as long as you state that it's advertisement and not editorial content.
In this section, we have gone through one of the most popular ways to monetize websites - CPM advertising.
What we believe is one of the most important things to remember when it comes to CPM ads is that you have the option and that you, as a publisher, need to calculate your potential earnings!
But before you do all of that, go out and shop around, check our quick summary further up this page and test a CPM ad network out today!
We can always recommend you to test one our favourites right now - Propeller ads