We searched for the best Banner Advertising Networks online – so you don’t have to! Read on to find out more about what network you should choose to monetize your website with banners!
The most common form av monetisation on websites is through banners. Web banners come in all shapes and sizes and it’s the perfect way to earn money from the traffic on your site. You are probably already tried a few different banner advertising networks, and you might have found your favourite. However, keeping the same banner advertising network might not be the best way to improve the revenue for your traffic. We have gone through most of the reliable banner ad networks out there to present a full list of their pro’s and cons.
Choosing between Banner Advertising Networks
There are a few things to look at when you are about to choose the best advertising network for your banners. You have probably worked with advertising networks before, and this is no different when it comes to adding banners to the site.
- Firstly look at what the ad network offers in terms of banner sizes. Have you decided what sizes you want to run on your website? Great, then you just have to check if the network offers the size you are looking for. If you aren’t sure what sizes are out there, one way is to then check what the ad companies offer and choose according to their offerings.
- What payment methods do they pay with? Check the payment terms and the selection of different payment solutions that they can offer you. If you are using one method it’s important that you check with the ad network before you start working with them.
- How do the banner advertising networks pay you for adding their creatives on the site? This is a very important aspect when it comes to choosing a provider for the ads on your site. CPM or CPC are the most common ways that an advertising network pays you as a publisher. More about CPM and CPC networks here.
What banners to add from the networks
It can seem like an easy task to add some banners to your site. However, it’s very important that you choose the sizes and formats that will work for your website. The best way to find out what could be a good option for your traffic is to ask the network. After all, they are the experts and will gladly help you out with getting it right.
Some different sizes of banners can be seen here below:
The 728×90 Leaderboard ad is commonly used at the top and the bottom of the site. Either in the header or the footer section where it normally gives good results for both advertisers and publishers.
Skyscraper banner ad
A great banner size to add to the side of your site. It will give a clear strong message to your visitors and makes it clickable. Which can lead to good ROI for the advertiser buying the banner space, and in the next turn create good revenue for you.
Standard Rectangle Banner
One of the most common banners to add on sites is the 300×250 rectangle banner. The banner size is popular because it can fit in anywhere on your website. It’s a popular format to add inside your blog post or article, or it’s a great banner to add in a widget on either side of your main content.
Summary when choosing Banner Advertising Networks
If you take all the tips in our guide on this page, you will most likely find a network that is right for you and your site! It’s not an easy task but if you just keep a few things in mind it will make it much easier. Check the payment methods, their ways of paying publishers and what sizes they offer. And last but not least, always talk to one of their account managers to make sure they know what they are talking about before making a decision.